Grey skies and prolonged cold days are known to cause depression and dull the mind. The energy we receive from the sun's rays is integral to our ability to shake the cobwebs of a lengthy winter. Moods and outlooks can become gloomy, but if you keep your face and ideas towards the sunshine, shadows fall behind you.
MMGY Global's 4th annual DMO MOJO was held in sunny San Diego this year to warm up attendees' minds and bodies alike. Forty-five destination marketers from all over the world gathered in the Gas Lamp Quarter of 'America's Finest City' to brazenly contend and debate the tourism topics others shy away from examining.
Is content marketing over-hyped? Are international visitors really worth our effort? Do visitors even use our website? Why is Bahlman dressed as an American flag? Was it a good idea to serve bloody marys at breakfast? Is that a two-toed sloth in the middle of the room?
We made best use of our time both inside the Mojo Classroom and outside in the California sunshine. In between boat rides around the harbor, golf on Coronado Island, trips to Sea World and lounging at the rooftop pool, attendees uncovered the obstacles they face and worked together to develop solutions to conquer them.
Tourism marketing wisdom is the product of a lifetime's attempt to acquire it, and wise people embrace the invigorating warmth of the sun. We that enjoy the brightness of the sunshine must relinquish the coolness of the shade.
Ted's Top 5 Things He Learned About Tourism On This Trip:
1. San Diego's average daily temperature is 70.5 degrees with 70.5 miles of beaches. Not really fair, is it?
2. More people visit zoos per year than all other sporting events combined. The biggest attraction? Elephants.
3. The 'Wit & Scott Mojo Tequila Night' may have had its final performance in San Diego. It's getting downright mean, guys. Create a new tradition next year!
4. Since the movie Blackfish (which details a killer whale's history of killing a few trainers) has been out, Sea World attendance has been up. Go figure. What are they hoping to see?
5. Eating In-N-Out burgers, chili-covered fries and some weird cheese sauce is the perfect way to sponge up a LONG Mojo evening. You can feel your heart trying to beat.
There comes a time when our minds achieve a higher dimension of knowledge, but we can never prove how it got there. How do we assist our minds with this attainment? We evade the dark and cold and head for the curative warmth of the sun. Mojo is instant karma for the mind, which lets us all shine on...like the moon, the stars and the sun.
"Ted, I brought a porcupine, toucan, condor, fox, snake, sloth, owl, and kangaroo to show the group, but once I bring out the animals, people won't pay any attention to me because the animals create that much interest and focus." -Joan Embry (to me, while I was feeding a sloth)
"Huh?" -Me (not paying attention)
"I wouldn't get too close to him. He bites and it hurts." -Joan Embry
"Huh? Hey Joan, can I pet him?" -Me (about to get bit by a sloth)
For Additional Photos From This Journey, Click Here FlickrTravelWithTed.com